Corporate Functions

Brand & Marketing

Our Brand and Marketing Partners are passionate about bringing the TSB brand to life and sharing our values across Britain. Whether it’s existing customers or potential customers the team are focussed on building trust and understanding that TSB is here to help our local communities thrive.

By doing this, we get people’s attention and interest. That makes them want to join us and use us more, and even recommend us to their friends and family.

Building our brand is top of our agenda. The TSB brand isn’t just a logo or the colour blue; it’s about everything a customer or potential customer experiences when they come into contact with us. So the team are always doing everything they can to bring to life TSB’s unique purpose and compelling offer in a way that’s clear and distinct from other banks.

We know that internal understanding of the brand is key too, so the team encourage TSB Partners right across the business to make sure the brand informs all of our decisions and behaviour. Our incredible TSB Partners are proud brand ambassadors, helping our customers become our strongest advocates.

Of course, the team also work on developing and delivering effective, differentiated marketing campaigns. These are based on consumer insight, using a wide range of different kinds of media to communicate our messages; TV adverts, outdoor poster sites, email, mailings, SMS, web banners, social media and in-branch materials, plus much more.