Our Corporate Affairs team plays a key role in building trust in TSB by engaging with those who influence our customers. We’re a team of experienced communications professionals working collaboratively internally and externally, representing the face and the voice of the business on a daily basis.
We regularly talk to our 7,000 TSB Partners, sharing information, best practice and celebrating success, across a range of internal channels; including digital, face-to-face or events. We want our Partners to feel engaged, so they can serve customers well and advocate for our business. At TSB we’re proud to be part of local communities where people help each other. We actively encourage Partners to support local charities, spend time volunteering and hold local events.
Managing our reputation
The team manages strong relationships with journalists to ensure TSB is represented accurately and fairly in the media. No day is the same and we find that media enquiries range from local media wanting advice for their readers on how to prevent fraud, to national media asking for industry insights from our CEO.
In addition to spreading the news of what we’re doing with the media, we continually engage with politicians, policymakers and others who influence public opinion. All of this contributes to TSB successfully navigating the external environment and promoting and protecting our commercial and reputational interests in public policy debates.
Coaching senior leaders
We want our Partners to feel a sense of pride in our leadership team, and external stakeholders to feel confident in the TSB brand. So, we work closely with our CEO, Chairman and other leaders through the whole business, coaching them and helping them optimise their impact.
Working across TSB
We recognise the importance of working collaboratively across all functions at TSB. That’s why we work alongside our marketing team to develop campaigns and programmes nationally and locally to deliver economic and social improvements, as well as enhancing sentiment towards our brand. Each team has an important part to play in shaping and driving forward the strategy for TSB.